Measurement
3 minA UTM naming system your team can keep consistent
Define source, medium, campaign and creative tags once, then use a short worksheet to keep referral reporting understandable.
Tools & measurement
Choose your marketing tools with the evidence in view.
Compare the workflow, ask the difficult demo questions and make sense of your measurement. Practical buying guidance from the team behind Salfars.
Find your next useful readFrom the journal
Specific questions. Workable answers.
Software comparisons
8 minPixis alternative: when should a D2C team evaluate Salfars?
Compare Pixis Prism and Salfars by workflow, campaign scope and trial evidence, with a buying checklist that makes the open questions visible.
Software comparisons
8 minRyze alternative: compare Salfars by workflow, scope and control
A sourced guide for D2C teams evaluating Ryze AI and Salfars, including approval questions, plan scope and a repeatable trial worksheet.
A useful article should leave you with something to do.
Our guides use worked examples and decision checklists. Our comparisons distinguish published vendor claims from features you still need to verify in your own account.
How we write and review